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Ernest F. Oriente of Power Hour®

Ernest F. Oriente
435-615-8670 fax
Park City, UT

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WHAT IS a competitive ANALYSIS?

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Yes, I would like to learn more about doing a competitive analysis.
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Do you know who is advertising with your competition? Are you thumbing through
magazines instead of contacting leads and selling space?

What if you could:

  • Quickly find out what advertisers are running with competitors and not with you?
  • Manage advertising sales territories effectively with a blueprint of priorities and opportunities?
  • Free-up sales time to increase face-to-face client calls and sales focus?
  • Instantly customize your advertising sales strategies to upsell existing advertisers, penetrate
    accounts, and increase market share?
  • Provide indispensable sales information and analysis, eliminating time-consuming
    market dissection by your salesperson?
  • Position your advertising sales reps as consultative partners presenting data of real value to their advertising clients and ad agencies?

Are you managing an advertising sales team? Are you spending time reviewing your sales efforts?

What if you could:

  • Review overall & individual market share in terms of the revenue being generated by your direct publication competitors?
  • Identify and solve problems when managing advertising sales territories and accounts?
  • Review advertising rates, competitive budgets & actual results for all marketplace publications?
  • Drill down" to detailed reports by individual advertising salesperson?
  • Analyze and compare circulation quality across all competitive publications?

To learn how to more effectively review and analyze your competition on a timely basis please fill out and submit the form on the right.

PowerHour® is a thought-leader in coaching, training, executive recruiting, webinars, web strategies and investment banking consulting services for our publishing companies and their advertising sales teams. Plus, we provide distribution services and software, web strategies and competitive analysis and are the author of the SmartMatch Alliances book. Since 1986 PowerHour has been a publishing profession leader and has coached/guided leading publications around the world since 1995 and is the founder of the PowerHour® Sales Academy. Follow us on Facebook® plus Twitter® and connect with us on LinkedIn®.


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