PowerHour, since 1995, Webinars and Webcasts for Corporate Housing Companies

For Corporate Housing Companies

Ernest F. Oriente of Power Hour®

Ernest F. Oriente

435-615-8486
voice

435-615-8670 fax

Park City, UT

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Corporate Housing Webinars
PowerHour® is a thought-leader in executive recruiting services, investment banking services, corporate housing training, corporate housing webinars, search engine optimization {SEO}, search engine marketing {SEM} and group co-op buying services for our corporate housing clients around the world. Since 1995 PowerHour has been the industry leader, the author of the SmartMatch Alliances book, research analyst of Internet Marketing PowerHour White Papers and the founder of the Sales Academy.

Since 1995 — each month we invite you to join a PowerHour corporate housing webinar. To register for an upcoming corporate housing webinar — please complete the form below on this page. To purchase a prior corporate housing webinar please check the box on the same form and we will send you the steps for making this purchase.
For the last 200+ months — monthly PowerHour corporate housing webinars are filled with corporate housing leaders — those who care about the industry — and those who want to succeed professionally. The goal of each PowerHour corporate housing webinar is to facilitate connections between corporate housing industry leaders, to help you improve your professional development/skills and to serve as a learning resource for our corporate housing sector. During each corporate housing webinar industry questions are being asked/answered, corporate housing emerging/leading trends are discussed that are impacting our industry economically, sales and marketing strategies are shared and Internet marketing updates are given.

And after each PowerHour corporate housing webinar — join our LinkedIn® professional networking services group below for corporate housing & serviced apartment success with 1900+ leaders/members — to access the discussion forum about the most recent webinar.

http://www.LinkedIn.com/groups?about=&gid=2355651&trk=anet_ug_grppro

purchase webinars or Register today for the next free PowerHour® corporate housing webinar

After submitting this registration form you will receive an E-mail with the details you need to access the webinar.
There is no cost to participate.

I want to join the next free PowerHour^® corporate housing webinar:
I want to purchase a prior PowerHour^® corporate housing webinar:
* Your Name:
* Title:
* Your Company Name:
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During the PowerHour® Webinar I would like to ask the following question(s):	Enter up to three questions here.

I look forward to your participation in this webinar.
PowerHour Team Leader & Coach,
Ernest F. Oriente

Below are some recent PowerHour corporate housing & serviced apartment webinars from the 200+ we have done over the last 17 years:

43. Training + Coaching For Success

During the PowerHour corporate housing webinar below the following key points/areas are covered:

1. When a new-hire joins your corporate housing sales team what happens the first day, the first week and the first month? What kind of training library do you have in place? What does it take to infuse new knowledge about your furnished/serviced apartment inventory + related services…into a new team member?

2. For those on your entire sales team…when does the training end and the coaching begin? What matters most…when coaching for success?

3. New sales are not happening. Do you train? Do you coach?

To be invited to future/upcoming free PowerHour corporate housing webinars, please join the #1 LinkedIn® professional networking services group in the world for corporate housing & serviced/furnished apartment success with 1900+ leaders/members,

Furnished Apartment Success, Driving More Revenue
http://www.linkedin.com/groups/Furnished-Apartment-Success-Driving-More-2355651/about?trk=anet_ug_grppro

Corporate Housing Sales Success
http://www.linkedin.com/groups/Corporate-Housing-Sales-Success-950167/about?trk=anet_ug_grppro

Since 1995, to attend and participate in a live monthly educational PowerHour webinar is always free and you can register HERE,

To purchase a PowerHour corporate housing & serviced apartment webinar please CLICK HERE and complete the form at the bottom of this page.

42. Corporate Housing KPIs

During the PowerHour corporate housing webinar below the following key points/areas are covered:

1. What are your corporate housing KPIs [key performance indicators]? Why are they key for you to have/monitor as the leader of your company?

2. What are the most important KPIs to measure/track from a leadership point of view?

3. What are the most important KPIs to measure/track from a sales point of view?

41. Temporary Housing Budgets---Facts Versus Fiction

During the PowerHour corporate housing webinar below the following key points/areas are covered:

1. Why is budget season...your single most important time of year to be selling your temporary housing company and related services plus your furnished/serviced housing options?

2. What are the facts about budget selling season versus fiction?

3. How can you best maximize your time and efforts this time of year---to generate the maximum amount of new temporary housing clients?

40. Your Toughest Sales Objections

During the PowerHour corporate housing webinar below the following key points/areas are covered:

#1. What is a sales objection? Why do we celebrate and look for our prospects to raise their sales objections?

#2. What is the three step sure-fire process for handling every sales objection? Why is E-mail never the place to address sales objections?

#3. What are your three most common and reoccurring sales objections?

39. Traveler Pet Peeves

During the PowerHour corporate housing webinar below the following key points/areas are covered:

1. Based on 37,000 views, 750 surveys and 300 comments from hotel travelers...what are the biggest pet peeves shared by these traveling executives? What can you gain/learn from their feedback...as it relates to the guests who are staying in your furnished/serviced apartments?

2. 24 x 3...how does this relate to guest satisfaction?

3. Guest satisfaction surveys...what matters most? How do guest surveys tie into more sales opportunities?

38. Benchmarking Builds Strong Teams

During the PowerHour corporate housing webinar below the following key points/areas are covered:

1. What are leadership assessments and what do they measure?

2. How will leadership assessments help you build a stronger furnished apartment team?

3. What is an assessment benchmark and how can you use leadership assessments to make better team hires?

4. How will internal assessment benchmarks help you know what the right fit will be for team member career advancements?

5. What kind of communication tools and insight will leadership assessments give you?

6. How can you use leadership assessments when an executive on your furnished apartment team is derailing?

37. The Day You Sell Your Company

During the PowerHour corporate housing webinar below the following key points/areas are covered:

1. Planning to sell your furnished apartment company...at some point in the future? What are the steps to make/take today...to earn a premium when you sell it?

2. What can you expect as the seller of your furnished apartment company …as the buying process begins? And in reverse…what should you be looking for---as the potential buyer of a furnished apartment company?

3. Terms of the deal…and due diligence. How are deals structured? How are valuations calculated? What are the final steps for the selling/buying of a furnished apartment company?

36. Pre-Meeting Prep Sells Suites

During the PowerHour corporate housing webinar below the following key points/areas are covered:

1. Why is pre-meeting prep...key to selling more furnished suites?

2. What are the best-practices for pre-meeting prep and research? What kind of pre-meeting prep...are the very best in our industry doing?

3. After a meeting with a prospective decision-maker...what happens next with your pre-meeting prep?

35. 2012 Inventory Challenges

During the PowerHour corporate housing webinar below the following key points/areas are covered:

1. What happened with apartment building construction in 2011 [see #4 below]? How will this impact your apartment rental costs,
occupancy levels and inventory availability in 2012 and 2013?

2. Apartment inventory…what impacts your ability to have access? What are the steps for deepening your relationships with your rental properties and their property management companies/owners?

3. What options do you have for partnering with property management companies and how does this open/expand your inventory options?

4. Related to #1 above---please read the 7 stories on the url below, titled...Multifamily 2012 Trends, Going Strong
http://www.powerhourseo.com/corporatehousing/news/index.html

34. Leadership, Strategic Versus Tactical?

During the PowerHour corporate housing webinar below the following key points/areas are covered:

1. What is root cause? How does root cause impact your leadership success?

2. Inspect what you expect. What matters most in the corporate housing & serviced apartment industry?

3. Leadership dashboard. What are industry best practices around the world — by leaders in the corporate housing and serviced apartment industry?

4. Recruit, training and career-path the very best — what are the steps?

33. Powerful Sales Strategies

During the PowerHour corporate housing webinar below the following key points/areas are covered:

1. What are the research and preparation steps required prior to every sales meeting with a prospective new client?

2. What are the 7 key components of a powerful sales presentation? What are the 3 most important agreements that must happen during every sales meeting with a prospective new client?

3. Can you make a one-call close? What post-meeting follow-up is required after every sales presentation?

4. What happens one day, one week and one month after every sales presentation?

32. Internet Marketing White Papers

During the PowerHour corporate housing webinar below the following key points/areas are covered:

1. What is a corporate housing Internet Marketing PowerHour White Paper? Why did it take 80+ hours to research and analyze a single city/market like Denver? Why did we embark on writing this kind of White Paper?

2. What have we learned that is eye-popping — from the completion of this corporate housing Denver Internet Marketing PowerHour White Paper? How will this PowerHour White Paper study impact the research we are doing across the next 30 cities in North America? What are the trends we anticipate finding — that will help you and your corporate housing team?

3. Which cities have been selected for 2011 Internet Marketing PowerHour White Papers? How soon will they be done/completed? What information would you like to see us add/include for future/upcoming PowerHour White Papers?

31. MINING A SECTOR

During the PowerHour corporate housing webinar below the following key points/areas are covered:
1. What sector/industry is best for you and your corporate housing company?

2. What does it mean to *own* a sector/industry? What are the steps for becoming highly visible in this sector/industry and how does this help you and your corporate housing company add more furnished suites?

3. What are the do’s and don’ts for using LinkedIn® professional networking services? How can 4. How can you best partner with apartment communities in a way that will drive new corporate housing revenue and suites?

30. NEWSLETTER MARKETING ASSET

During the PowerHour corporate housing webinar below the following key points/areas are covered:
1. How does an E-newsletter add value to the net worth of your corporate housing company? Why will this marketing asset help you one day in the future---sell your corporate housing company for a premium?
2. What are the steps for building/adding readers [think…clients, prospective clients and guests] to your corporate housing marketing E-newsletter?
3. What does it take to produce a powerful marketing E-newsletter? Can this be done by you and your corporate housing team?

29. SELLING/BUYING a corporate housing company

During the PowerHour corporate housing webinar below the following key points/areas are covered:
1. What is the pre-work you must/need to be doing today…even if you are planning on selling your corporate housing company over the next 3-5-10 years into the future?

2. What can you expect as the seller of your corporate housing company …as the buying process begins? And in reverse…what should you be looking for---as the potential buyer of a corporate housing company?

3. Term of the deal…and due diligence. How are deals structured? How are valuations calculated? What are the final steps for the selling/buying of a corporate housing company?

28. your toughest sales objections

During the PowerHour corporate housing webinar below the following key points/areas are covered:
1. Listen, write, isolate, address, mini-close. How do these five steps relate to handling your toughest sales objections?

2. What are the three most important negotiating skills for handing your most common sales objections?

3. What are your toughest sales objections?
a.
b.
c.

Please send your list of toughest sales objections to ernest@powerhour.com

4. Bonus discussion: what are the three most important steps for getting fast/prompt payment for your furnished suites?

27. smart marketing strategies

During the PowerHour corporate housing webinar below the following key points/areas are covered:
1. What are the key components of a strong/powerful corporate housing website? What matters most? What matters least?

2. Is your E-newsletter reaching your best clients, prospects and guests? What are the key components for a strong and powerful marketing E-newsletter? How important is your E-newsletter on the day you are ready to sell your corporate housing company?

3. What Internet advertising should your corporate housing company be doing?

26. budget selling season

During the PowerHour corporate housing webinar below the following key points/areas are covered:
1. What are the myths and realities about selling corporate housing during budget season?

2. Why is budget season prime selling/sales season for corporate housing professionals?

3. How must you prepare for selling corporate housing during budget season?

25. brand called you

During the PowerHour corporate housing webinar below the following key points/areas are covered:
1. What is the corporate housing brand of your company? How is the brand of your company measured by your clients and guests? What are the steps for growing and improving your corporate housing brand with a focus on increasing your revenue + furnished suites?

2. What is your professional and individual brand for creating corporate housing success? How do those on your corporate housing team measure your brand? What are the steps for increasing your professional brand that will result in more revenue and increased commissions + larger raises?

3. What is feed-forward? How does feed-forward impact your company brand? How does feed-forward impact your professional and individual brand?

24. suite success = which means

During the PowerHour corporate housing webinar below the following key points/areas are covered:
1. Suite Success = Which Means. How does this relate to FAB and how you are selling the value of your furnished suites?

2. What are the 85 most important selling features about your furnished suites? What does 17 x 5 mean?
3. How will you and your corporate housing team…incorporate this FAB selling approach into each of your next/upcoming sales meetings? How does FAB impact those on your team who handle in-bound sales calls/prospects?

23. Dashboard = Success

During the PowerHour corporate housing webinar below the following key points/areas are covered:

1. What is a corporate housing PowerHour Dashboard? What is included on a PowerHour Dashboard? Why does Dashboard = Success?

2. What goes on a PowerHour Dashboard…with a focus on sales success?

3. What goes on a PowerHour Dashboard…with a focus on marketing success?

4. What goes on a PowerHour Dashboard…with a focus on financial and operational success?

5. Why/how will this PowerHour Dashboard give your corporate housing company the opportunity to be sold at a premium on the day you are ready to sell it?

22. COMPETING AGAINST APARTMENT COMMUNITIES

During the PowerHour corporate housing webinar below the following key points/areas are covered:
1. Why are apartment communities converting their unfurnished apartments into furnished suites?

2. What are the advantages for a major employer or relocation company to work with a corporate housing company instead of renting a furnished suite directly from an apartment community?

3. What are the key sales techniques/strategies for selling against apartment communities that are providing furnished suites...when making a sales presentation to a major employer or relocation company?

4. How can you best partner with apartment communities in a way that will drive new corporate housing revenue and suites?

21. Website Revenue Success

During the PowerHour corporate housing webinar below the following key points/areas are covered:

1. What must be at your website so the search engines will see/find your corporate housing company? What kind of key word research is required every 120-150 days to keep your website fresh and current with emerging search engine trends? What have we learned that is eye-popping — from the completion of our corporate housing Denver Internet Marketing PowerHour White Paper? How will this white paper study impact the research we are doing across the next 30 cities in North America?

2. What has changed with Yahoo and Bing in the last 90 days? Why did Google Local become Google Places and how has this impacted the entire corporate housing sector? What can we learn from JC Penny about what *not* to do — to gain/gather more website optimization and rankings?

3. Once a corporate decision-maker is at your website — what are the industry best-practices for conversion? What does it take to convert a website prospect into a paying corporate client and furnished apartment guest?

20. Inventory Challenges

During the PowerHour corporate housing webinar below the following key points/areas are covered:

1. What is happening with apartment building construction over the last two years? How will this impact your apartment rental costs, occupancy levels and inventory availability in 2011 and 2012?

2. Apartment inventory — what impacts your ability to have access? What are the steps for deepening your relationships with your rental properties and their property management companies/owners?

3. What options do you have for partnering with property management companies and how does this open/expand your inventory options?

19. Guest Satisfaction — Matters Most

During the PowerHour corporate housing webinar below the following key points/areas are covered:

1. Guest satisfaction — level of responsiveness is expected? What is required?

2. Guest satisfaction surveys — what are the best practices, around the world? How are guest satisfaction survey results tied to compensation?

3. How can guest satisfaction surveys help your sales team drive new revenue?

18. Selling To Relocation Companies

During the PowerHour corporate housing webinar below the following key points/areas are covered:

1. What products/services do relocation companies provide to their clients? As prep for this conference call, please surf, http://www.sirva.com and http://www.prudentialdinsmore.com/prudential-relocation and http://www.lexiconrelocation.com and http://www.brookfieldgrs.com

2. How does corporate housing fit into the array of services being offered by relocation companies? Why do relocation companies — need what we offer?

3. What are the steps for selling your furnished suites to relocation companies? What must you never do with relocation companies…and will remove you from the list of their corporate housing providers?

17. Handling Price Objections

During the PowerHour corporate housing webinar below the following key points/areas are covered:

1. What are the steps for setting the pricing for your furnished suites? How often should your pricing change or be revised?

2. Who are your direct corporate housing + hotel + extended-stay + condo + apartment community competitors? How well do you know their pricing and their strengths/weaknesses?

3. What are the steps for handling the most common objections related to price? What are the most important sales and negotiating skills you need to close more suites/sales?

16. Maximize Your Sales Database

During the PowerHour corporate housing webinar below the following key points/areas are covered:

1. What are your sales database options as a corporate housing professional?

2. What’s the most valuable information to have/keep in your corporate housing sales database? What is the MacKay 66 and how does this relate to driving corporate housing sales?

3. What fields in your corporate housing sales database are key for sorting, producing reports and leveraging your sales database information?

4. How will your corporate housing sales database help you drive new sales revenue, stay in touch with existing clients/guests and help you out-run your corporate housing competitors?

15. Competing Against Condos

During the PowerHour corporate housing webinar below the following key points/areas are covered:

1. What are the trends around the country with condo owners renting their units as furnished corporate housing suites? What data/information do you need to understand what is happening in your local/regional market?

2. What are the key sales techniques/strategies for selling against condos that are renting as corporate housing suites?

3. What are advantages of corporate housing vs. furnished condos?

14. Success With RFPs

During the PowerHour corporate housing webinar below the following key points/areas are covered:

1. RFPs [request for proposals] are the place to find opportunities to gain/add 50-100+ new corporate suites. What are the steps for learning more about RFPs? How can winning RFPs help you gain more non-RFP corporate suites + diversify your current revenue streams?

2. What is the mindset for engaging the initial RFP process? What internal team organization and preparation is needed before completing an RFP?

3. What are the strategies and techniques for completing an RFP and winning the business? What matters most?

13. Driving Website Revenue

During the PowerHour corporate housing webinar below the following key points/areas are covered:

1. What are the five most important things to know about the four major search engines related to your corporate housing website? What wrong search engine assumptions lead to wasted marketing dollars?

2. What does SEO [search engine optimization] really mean? Why is SEO mission-critical for your corporate housing marketing engine + driving revenue for your company?

3. Once your corporate housing website is found by Google, Yahoo and MSN…then what?

12. Seven Sales Strategies For Success

During the PowerHour corporate housing webinar below the following key points/areas are covered:

1. How can you best leverage technology for your corporate housing sales success?

2. What steps will maximize your marketing efforts?

3. What approach will strengthen your corporate housing sales skills?

4. How can you best plan your strategic selling approach?

5. What are the best ways to get referrals that will add more revenue for your corporate housing company?

6. How can you generate more sales from your website and advertising leads?

7. Why does smart pre-meeting prep = more closed sales?

11. Mining Hospitality Gold

During the PowerHour corporate housing webinar below the following key points/areas are covered:

1. How can you best compete against hotels and extended-stay hotels? How can you carve corporate suite revenue from existing budgets allocated to hotels and extended-stay hotels?

2. What are the steps for recruiting and hiring sales leaders/superstars from the hospitality industry? How closely do their clients and prospects match those of corporate housing?

3. How can you best partner with hotels and extended-stay hotels in a way that will drive new corporate housing revenue and suites?

10. Powerful Sales Presentations

During the PowerHour corporate housing webinar below the following key points/areas are covered:

1. What is the key purpose of your sales presentation? What matters most?

2. What are the seven most important elements of a powerful sales presentation?

3. How will a strong sales presentation help you and your corporate housing team drive more revenue?

9. Lead Sharing = Smart New Revenue

During the PowerHour corporate housing webinar below the following key points/areas are covered:

1. What is a lead sharing group and how will it drive smart new revenue for you and your corporate housing company?

2. What are the steps for selecting those on your lead sharing group?

3. What are the guidelines for starting a lead sharing group + what does it take to make certain this group is helping you add smart new revenue?

8. Key Indicators For Success

During the PowerHour corporate housing webinar below the following key points/areas are covered:

1. How will you forecast your corporate housing revenue — in the first quarter of 2009?

2. The pricing of your suites — often do adjustments need to be made---in this economy?

3. Managing your fixed expenses — what matters most?

4. Managing your controllable expenses — where should you look first?

5. Negotiating with your property management relationships — why now — more than ever?

7. Strategies For Website Success

During the PowerHour corporate housing webinar below the following key points/areas are covered:

1. Website content — what matters most?

2. Eight strategies for website layout and navigation success.

3. Expert advice on website writing skills = website revenue.

6. Sales In A Stormy Economy

During the PowerHour corporate housing webinar below the following key points/areas are covered:

1. Hire right — the first time. And in a stormy economy — every hire counts.

2. What are the compensation ranges for those working in corporate housing? What percent of compensation should be salary? What portion of compensation should be tied to budget performance?

3. Coaching for success — in a stormy economy. What matters most?

5. Powerful Trade Show Results

During the PowerHour corporate housing webinar below the following key points/areas are covered:

1. What trade shows should you be attending? Where are the hidden shows/events…you most want to be invited to?

2. What pre-show preparation is required? What competitive advantages can you gain?

3. Five strategies for show-day success.

4. What is smart post-show follow-up and how will you “really” maximize the time and energy you invested in the show/event?

4. Guest Satisfaction…That Sizzles

During the PowerHour corporate housing webinar below the following key points/areas are covered:

1. Guest satisfaction — what level of responsiveness is expected? Required?

2. Guest satisfaction surveys…what are the best practices, around the world? How are guest satisfaction survey results tied to compensation?

3. How can guest satisfaction surveys help your sales team drive new revenue?

3. Converting Leads To Leases

During the PowerHour corporate housing webinar below the following key points/areas are covered:

1. A lead arrives by E-mail— are the steps for converting this lead into a lease?

2. A lead contacts your office by telephone — what are the steps for converting this lead into a lease? What kind of prospect intake form/script is used around the world by leading corporate housing companies?

3. It’s 30 seconds after you have made contact with a lead — what happens next? What if the lead is lost?

2. Maximizing Profitability

During the PowerHour corporate housing webinar below the following key points/areas are covered:

1. Rent expense…how much will you pay in 2008? How would you like to reduce this by 10 percent — and drop these dollars right to your bottom line? And why would a property management company be willing to do this for your corporate housing company?

2. The rental of furniture for your suites — how much will you pay in 2008? How would you like to reduce this by 80 percent — and drop these dollars to your bottom line over the next 12 months?

3. How can the softening of the real estate and condo market — give you a buying edge + provide new inventory & investment opportunities?

1. Powerful Internet Marketing

During the PowerHour corporate housing webinar below the following key points/areas are covered:

1. What are the key components of a strong/powerful corporate housing website? What matters most? What matters least?

2. Is your E-newsletter reaching your best clients, prospects and guests? What are the key components for a strong and powerful marketing E-newsletter?

3. What Internet advertising should your corporate housing company be doing?

Purchase webinars or Register today for the next PowerHour® free monthly PowerHour corporate housing webinar

After submitting this registration form you will receive an E-mail with the details you need to access the webinar.
There is no cost to participate.

I want to join the next free PowerHour^® corporate housing webinar:
I want to purchase a prior PowerHour^® corporate housing webinar:
* Your Name:
* Title:
* Your Company Name:
* Website URL:
* E-mail Address:
* Best Telephone Number to Reach You:
* City:
* State/Province:
During the PowerHour® Webinar I would like to ask the following question(s):	Enter up to three questions here.

I look forward to your participation in this webinar.
PowerHour Team Leader & Coach,
Ernest F. Oriente

PowerHour® is a thought-leader in executive recruiting services, investment banking services, corporate housing training, corporate housing webinars, search engine optimization {SEO}, search engine marketing {SEM} and group co-op buying services for our corporate housing clients around the world. Since 1995 PowerHour has been the industry leader, the author of the SmartMatch Alliances book, research analyst of Internet Marketing PowerHour White Papers and the founder of the Sales Academy.